This fall, your feedback didn’t just get heard. It’s changing what’s on the price tag. Turnip Truck shoppers told us in our latest survey that pricing was their top concern, so 355 items across Field Day, Woodstock and Wild Harvest now have lower prices. Permanently.

Grocery prices have been a real source of stress for a lot of households, and in our most recent customer feedback survey, pricing and price perception came back loud and clear as the number one thing shoppers wanted us to address. That kind of feedback doesn’t sit in a drawer at Turnip Truck. It goes into action.

We didn’t make this decision on our own. Along the way, our team worked closely with our broker and vendor partners, the same relationships we lean on every day to bring you quality, natural products. But the reason behind this particular change is simple: you told us pricing mattered, and we made it a priority.

Three of our own brands are part of this round of pricing: Field Day, Woodstock and Wild Harvest, the same products already sitting on your shelves at home. Here’s a look across all three:

Across the 355 items that came down, the average reduction is 11.5%, with some prices, like the peanut butter above, dropping as much as 33%.

Here’s what it looks like in a real cart. Twelve pantry staples across all three brands, priced then and now:

Look for the “Priced For You” shelf tags throughout the store, join Turnip Truck Rewards to stay in the loop, and stop by any of our four Nashville locations to shop the new prices for yourself.

Turnip Truck is Nashville’s locally-owned, all-natural grocer, and independence has been part of the plan since we opened our doors in 2001.

This July, independence means more than fireworks and long weekends. It’s also about the small, independently-owned organic farms and brands working to stay that way, and Turnip Truck is proud to spend the month celebrating them alongside The Cornucopia Institute.

As the organic market has grown, so has buy-outs and consolidation. Large corporations are acquiring the independent organic brands that built the category in the we cherish deeply. The Cornucopia Institute is a nonprofit watchdog organization that researches and reports on the organic industry, working to protect the integrity of the organic label and to keep independently-owned farms and brands from being pushed out. Their “Independence Matters” campaign, held every July, puts a spotlight on exactly that fight.

We’ve built our shelves around the same idea since day one. As a locally-owned, all-natural market with relationships across 80+ local vendors, supporting independent producers isn’t a campaign for us, it’s how we’ve always done business. It’s our mission. This July, we’re making that commitment a little more visible.

Look for the “Independence Matters” shelf tags throughout the store all month, join Turnip Truck Rewards to stay in the loop on featured independent brands, and stop by to shop the brands doing independently.

Turnip Truck is Nashville’s locally-owned, all-natural grocer, and independence has been part of the plan since we opened our doors in 2001.